February 27 2020
New Ford Figo to be launched today
15 October 2012

The auto industry, which has been under pressure for sometime now, is eyeing the festive season with hope of the much-needed boost! Accordingly, car makers have has set ‘a series of new launches’ to attract consumers in the weeks ahead.

Maruti Suzuki India (MSI) chief operating officer (marketing and sales) Mayank Pareek told PTI, “usually sales go up during the festive season and we do hope this year also it will not be different and the new model launches will help.”
Starting today, the Indian auto industry will see launch of as many as six new vehicles this week. At the dawn of these launches will start with the new Ford Figo being unveiled today. Following which Maruti's new Alto and Tata Motors' Indigo Manza Club Class & Safari Storme will be launched tomorrow, while Mahindra & Mahindra's Rexton we be revealed on October 17. Later this week, on October 18, Honda Cars India will introduce “the automatic transmission version of its compact car Brio, which will be followed by the CNG version of the company's mid-sized sedan City later in the month,” reports PTI.
Some other car models to be launched later this year are - refreshed version of General Motors India’s small car Spark and its brand new hatchback Sail U-VA.
Speaking on the festive mood seen in auto industry, General Motors India Vice-President P Balendran told the news agency, “there is a positive movement in the market and this month sales could be higher by 10% compared to the last month and this is all because of the new launches.” He further said, “the market continues to be difficult and this festive season will not be like the usual ones when sales grow by 20-25%.
Rival Hyundai Motor India Ltd Vice-President (national sales and marketing) Rakesh Srivastava said, “buying a car is a rational decision and festivals offer an added emotional incentive to make the purchase. We expect high sales as currently on Hyundai vehicles the consumer benefit offers are very competitive offering great price value equations.”



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